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Brilliant Customer Service: The Habit of Excellence Expressed in Your Interactions with Customers

Transform your organization by making exceptional service a repeatable, high-impact habit.

Created byTony Hunt
IntermediateUpdated Oct 29, 2026
Brilliant Customer Service: The Habit of Excellence Expressed in Your Interactions with Customers

What You'll Learn

  • check_circleAnalyze current service levels using position mapping and performance metrics
  • check_circleApply the total product concept to identify opportunities for service augmentation
  • check_circleImplement an inverted management structure to empower frontline staff as independent business units
  • check_circleExecute professional communication techniques for telephone, email, and face-to-face interactions
  • check_circleDevelop a structured strategy for resolving customer complaints and retaining dissatisfied clients

About This Course

This course provides a comprehensive framework for building a customer-centric organization by treating service as a core habit rather than an occasional act. It covers the definition of internal and external customers, the application of the total product concept, and the implementation of the Nordstrom-style inverted management pyramid. Participants explore practical techniques for face-to-face interactions, professional telephone and email communication, and strategies for managing difficult or angry customers. The curriculum concludes with guidance on establishing a customer relationship management system to ensure long-term retention and profitability.

Topics Covered:

  • Customer service as a professional habit
  • Total product concept and product augmentation
  • Inverted management hierarchy and empowerment
  • Professional meet and greet techniques
  • Telephone and email communication protocols
  • Complaint management and conflict resolution
  • Customer relationship management system implementation

Your Instructor

Tony Hunt

Enhance the professional skills that only humans can offer - and Artificial Intelligence can't. Our survival as managers depends on it!

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For over thirty years, I presented face-to-face seminars, courses, conferences and workshops, including events with hundreds of delegates. I delivered more than two thousand presentations, seminars, facilitations and conferences in over twenty-five countries. My delegate evaluations over that time averaged above 9.0 on a 10-point scale. (Fact-check on those evaluation scores: For many years, I was a key presenter with four American seminar companies. Their rigorous evaluation protocols, which were collected independently after every seminar, required a minimum average score of 8.7, a score that I consistently exceeded.)

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Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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